Who is BFF, LLC ?

While looking over the documents given to the city for this rezoning the plate on the site plan drawing says "prepared for  BFF, LLC."  This is obviously not Metropolitan Bank. So who is really doing the request for rezoning?

Documents available

Here are the documents submitted to the City of Fayetteville so far..
ftp://ftp.accessfayetteville.org/Published/Development%20Review/11-3866%20RZN%20Ruskin%20Heights/

ftp://ftp.accessfayetteville.org/Published/Development%20Review/11-3866%20RZN%20Ruskin%20Heights/11-3866%20Application.pdf